I recently spent some time on the phone with my friend Alex from That One Adventure Couple. We spent about 40 minutes talking about branding and marketing. The focus of our conversation came down to this next idea. You need to develop your brand by doing the things for which you want to be known.
mDimitry’s Branding Strategy in 5 steps.
1. Know Thyself:
The first step in trying to get yourself to be known is to know yourself. You can’t expect others to recognize you if you don’t know what your goals and dreams are in life. So some soul searching is a must. What is it you are trying to do?
First of all, it’s ok if you aren’t sure exactly what you are about- as long as you are doing some deep searching and exploration. I recently talked about the direction I want to go with my blog (see mDimitry: Yourself as a Business.) A lot of that is me saying I’m planning on learning by shifting my view of myself from a person to business.
Therefore, I’ve pulled examples from the past where I was successful and trying to bring those lessons to my world today. It’s fumbling- or also known as experimenting with an eye on the past.
My facebook page Dimitry Sells Cars is a bit better. The title says a lot. The main job I have is selling cars- therefore it’s a page for me being a car salesman. Trying to stick to a pretty narrow set of things I put out keeps me from getting distracted and on point. I talk about personal accomplishments as a car salesman. Recently I started doing car walk around videos. I show happy customer photos. It’s a pretty 2-dimensional page- and seem to be working.
In conclusion- You have to try and figure yourself out. On that note, to know yourself is to watch yourself grow. I recommend having a blog, or even a private journal, to keep track of who you are. As you write, learn, you’ll better understand what it is to be your brand.
2. Know your Audience:
Since you’ve figured yourself out (I’m kidding, you’ll never actually have yourself figured totally out, step one is an ongoing process)- you need to understand your target audience.
This is pretty tough if you haven’t figured out who you are- but it is still doable. I’ve managed to do two things that have helped me understand a bit better what is my audience. First- I have been attentive to my analytics programs. People who look at your stuff are your audience. This works only if you are generating traffic. Google Analytics, Facebook Insights, and other things along those lines have been very helpful. Seeing the numbers roll in from one thing vs another is one way can tell you a lot.
Seeing the numbers roll in from one thing vs. another is one way can give you a lot of information. Interests, what they engage with, and where they spend their time. How they move through your site. It’s pretty impressive.
The second one is to pursue a particular group of people. For example, on my Dimitry Sells Cars page, my major target audience are former clients of mine. It doesn’t matter if they don’t follow me- I still want to cater to them. I try and post their pictures. I try to find their accomplishments and celebrate them. If they run a business- I try to promote them. The goal of the page is client retention- so I try to do stuff geared at them.
To wrap it up- you have people looking at your stuff, and then you have the people you want to look at it. Try and figure out a way to make both those groups happy.
3. Put the Two Together
To wrap it all up, you have to figure out a way to position yourself in a way that fulfills the needs of your people. To do the positioning- you have to know who you are and what you have on offer. You have to know how that relates to your audience. And then you have to figure out how to do it.
For example- I know that one of the reasons my clients at Dick Hannah came to our dealership is because we have a “Belive in Nice” policy. We’re supposed to treat everyone like they are a much-loved family member. Therefore I try and be nice. Being nice happens to also one of those things I believe in personally as well. In the past, I’ve been known to volunteer at various organizations. One of my favorite organizations is Share Vancouver.
Consequently- when they were looking to promote the belief in nice policy-I had the opportunity to participate. Check it out:
I’ve taken this- and posted it on Dimitry Sells Cars page, and now I’ve talked about it here. I’ve used it for my Instagram, and LinkedIn as well. It’s all over the place.
So- what do you guys think? Probably, you have your thoughts? Any extra advice you’d give my readers? How has this helped you?