Category Archives: Volkswagen

mDimitry: Branding Like a Boss

Have you ever given someone some advice- but really meant it to be pointed at yourself. I recently talked to one of my friends, Michael Lindberg, at the rock climbing gym about branding- and told him to “Just do it” in reference to putting himself out there more often. He did that next day. Check out his Instagram.

If you follow me Dimitry Sells Cars you’ll see that I have been growing. I’ve been posting a ton, but this month I pulled back a bit of my budget. I have been trying to do things a little bit more organically. More posts- adding money only if they appear to be getting traction. I did also have a long-term ad campaign with the walk around videos that Dick Hannah Volkswagen did for 4 VW models. If you haven’t- watch these videos below: 2017 VW Golf Alltrack with Dimitry Makhanov

2017 Volkswagen Tiguan with Dimitry Makhanov

2017 Volkswagen Passat with Dimitry Makhanov 

2017 Volkswagen Jetta with Dimitry Makhanov

I’ve had some mixed results. Overall my page is growing. I think it’s easy to really get super excited about how much. I mean- take a look at all the green numbers!

Stats for Dimitry Sells Cars from Mar 31, 2017 – Apr 27, 2017.

But I’m not satisfied. The numbers look great- but I’ve only had had 2 concrete appointments from this effort this month. 5 Prospects- but only two people showed up. Who knows how many other people see this effort and are thinking to themselves – maybe soon I’ll need a car and I’ll reach out to this guy. I know I need to build better sales funnels- In fact, I’ve worked a little bit with Steven Howsley of Begin a Brand.  He’s been helping me develop audience groups for my videos.

So- what’s the point of all this struggle. Why the Title- Branding like a Boss. How does this help me as a reader? I see you are working on… something? The idea behind branding is to associate yourself with some task or product. I happen to sell cars. I want people to know that I sell cars- so that I can sell more of them. The goal is to build Brand Awareness, which then leads to… Leads. I turn those Leads into sales- which then turn into loyal repeat customers.

Building Brand Awareness to build Leads, Sales, and Loyalty

In this effort- what seems to be working for me.

  1. Consistency. I am posting on my facebook page 1-3 times a day.2

  2. Persistence. I don’t stop. It sounds like consistency- but it’s not. If something doesn’t work- it doesn’t mean you should stop doing it all together. Just try and learn what you need to from it.

  3. Humility. Don’t worry about what it will look like if you don’t get it right the first time- or someone gives you a negative response. You are learning- and have a long way to go. In fact- if you get a negative response- ask for advice for next time. Ask for help.

  4. Having fun. I am trying to gamify this whole process for myself. Yes- it is how I’m trying to grow my business, but it’s fun to try and out do yourself. I got 50 new followers in my last 28 days. The time before that I only got 16. That’s huge. Now I have to get 100 this time around? Setting

  5. Set goals. I got 50 new followers in my last 28 days. The time before that I only got 16. That’s huge. Now I have to get 100 this time around? Why not 150?

  6. Don’t forget the point- branding is to help you build leads- not make sales. Actually forgetting to do the sales part is something you can fall into. I have actual leads and existing business I can lose track of if I spend too much time playing around with this ‘branding campaign.’ Never lose track of your existing business.

  7. Don’t be afraid to ask for help. People love helping people. I’ve been working a bit with Steven– If you need help branding- try him. Or ask me. I have lots of cool connections.

  8. Build out new stuff- especially if you found it worked out in the past in other endeavors. I’m about to start a new Instagram and follow my old guide on How to Build an Instagram Following. On that note- Please Follow my new Instagram.

 

A check in from Dimitry at Volkswagen

I’ve been working in the auto industry for eight months now, and it has been an exciting opportunity. And by exciting, I mean my first day at the Dick Hannah Volkswagen dealership was the day they announced the Diesel Gate Emissions Scandal.

I very much remember those first two weeks. Lot’s people scared, confused, and angry. We had just started running a little promo to get people into test drive vehicles- and none of the employees want to talk to anyone. They were hiding in the sales office, avoiding awkward conversations.

I being green and new loved the opportunity to talk to everyone I possibly could. It was fun, in a strange and weird way, it was something like popping huge pimples. Now I see things turning around. Next month there will be a resolution by Volkswagen with the EPA on the whole matter- and I’ve heard some pretty hopeful news.

Lot’s of people have asked me- why Volkswagen. Why not leave? Why not go somewhere they have tons of foot traffic- internet leads they don’t know how to handle- no scandal that hangs over them like a dark cloud?

It comes back to my dad. We had a few Volkswagens over the years, but the one that stands out was a Golf. My dad’s pride and joy. I think it was a mid-nineties gas model. He was working in life insurance and drove that thing into the ground. 360k miles on the little thing, driving back and forth between Portland, Seattle, and Spokane. That was incredible. It was the manual on which I learned to drive stick. It was so powerful, versatile, and handled better than anything I’d driven by that point.

When I chose Volkswagen as a company- I liked the vibe of the commercials, I liked the product, and I liked the direction they were going and where they had been. I don’t know what the hell happened with the TDI debacle, but I do know that it’s not endemic of the company ethos.

It will be interesting to see how they will pull through. I’ve bought into it, and I think I’ll continue to be. In fact- I just bought the 2016 Passat SE. The people I’ve met who own them have been incredibly happy. The new 2016 has some pretty neat new features, like Autonomous Breaking and Adaptive Cruise Control. The new body styling is great, and the backup camera is a must. The SE comes equipped with the Discover Media computer. The computer is a touch screen that incorporates Apple’s Car Play and Android Auto/Mirror Link. I love the silly thing. I got the white one with the lighter Cornsilk Leatherette- and soon I’ll be tinting the windows.

I’m curious, what do you guys think? Am I crazy? Or is this long game I’m playing the right way to go? How is this going to affect me as a business?

Also, hit me up if you want to take my car out for a spin! I’d love to show it off! 😛 Email Me!