Tag Archives: Branding

mDimitry: Branding Like a Boss

Have you ever given someone some advice- but really meant it to be pointed at yourself. I recently talked to one of my friends, Michael Lindberg, at the rock climbing gym about branding- and told him to “Just do it” in reference to putting himself out there more often. He did that next day. Check out his Instagram.

If you follow me Dimitry Sells Cars you’ll see that I have been growing. I’ve been posting a ton, but this month I pulled back a bit of my budget. I have been trying to do things a little bit more organically. More posts- adding money only if they appear to be getting traction. I did also have a long-term ad campaign with the walk around videos that Dick Hannah Volkswagen did for 4 VW models. If you haven’t- watch these videos below: 2017 VW Golf Alltrack with Dimitry Makhanov

2017 Volkswagen Tiguan with Dimitry Makhanov

2017 Volkswagen Passat with Dimitry Makhanov 

2017 Volkswagen Jetta with Dimitry Makhanov

I’ve had some mixed results. Overall my page is growing. I think it’s easy to really get super excited about how much. I mean- take a look at all the green numbers!

Stats for Dimitry Sells Cars from Mar 31, 2017 – Apr 27, 2017.

But I’m not satisfied. The numbers look great- but I’ve only had had 2 concrete appointments from this effort this month. 5 Prospects- but only two people showed up. Who knows how many other people see this effort and are thinking to themselves – maybe soon I’ll need a car and I’ll reach out to this guy. I know I need to build better sales funnels- In fact, I’ve worked a little bit with Steven Howsley of Begin a Brand.  He’s been helping me develop audience groups for my videos.

So- what’s the point of all this struggle. Why the Title- Branding like a Boss. How does this help me as a reader? I see you are working on… something? The idea behind branding is to associate yourself with some task or product. I happen to sell cars. I want people to know that I sell cars- so that I can sell more of them. The goal is to build Brand Awareness, which then leads to… Leads. I turn those Leads into sales- which then turn into loyal repeat customers.

Building Brand Awareness to build Leads, Sales, and Loyalty

In this effort- what seems to be working for me.

  1. Consistency. I am posting on my facebook page 1-3 times a day.2

  2. Persistence. I don’t stop. It sounds like consistency- but it’s not. If something doesn’t work- it doesn’t mean you should stop doing it all together. Just try and learn what you need to from it.

  3. Humility. Don’t worry about what it will look like if you don’t get it right the first time- or someone gives you a negative response. You are learning- and have a long way to go. In fact- if you get a negative response- ask for advice for next time. Ask for help.

  4. Having fun. I am trying to gamify this whole process for myself. Yes- it is how I’m trying to grow my business, but it’s fun to try and out do yourself. I got 50 new followers in my last 28 days. The time before that I only got 16. That’s huge. Now I have to get 100 this time around? Setting

  5. Set goals. I got 50 new followers in my last 28 days. The time before that I only got 16. That’s huge. Now I have to get 100 this time around? Why not 150?

  6. Don’t forget the point- branding is to help you build leads- not make sales. Actually forgetting to do the sales part is something you can fall into. I have actual leads and existing business I can lose track of if I spend too much time playing around with this ‘branding campaign.’ Never lose track of your existing business.

  7. Don’t be afraid to ask for help. People love helping people. I’ve been working a bit with Steven– If you need help branding- try him. Or ask me. I have lots of cool connections.

  8. Build out new stuff- especially if you found it worked out in the past in other endeavors. I’m about to start a new Instagram and follow my old guide on How to Build an Instagram Following. On that note- Please Follow my new Instagram.