Tag Archives: Facebook Pages

mDimitry: Branding Like a Boss

Have you ever given someone some advice- but really meant it to be pointed at yourself. I recently talked to one of my friends, Michael Lindberg, at the rock climbing gym about branding- and told him to “Just do it” in reference to putting himself out there more often. He did that next day. Check out his Instagram.

If you follow me Dimitry Sells Cars you’ll see that I have been growing. I’ve been posting a ton, but this month I pulled back a bit of my budget. I have been trying to do things a little bit more organically. More posts- adding money only if they appear to be getting traction. I did also have a long-term ad campaign with the walk around videos that Dick Hannah Volkswagen did for 4 VW models. If you haven’t- watch these videos below: 2017 VW Golf Alltrack with Dimitry Makhanov

2017 Volkswagen Tiguan with Dimitry Makhanov

2017 Volkswagen Passat with Dimitry Makhanov 

2017 Volkswagen Jetta with Dimitry Makhanov

I’ve had some mixed results. Overall my page is growing. I think it’s easy to really get super excited about how much. I mean- take a look at all the green numbers!

Stats for Dimitry Sells Cars from Mar 31, 2017 – Apr 27, 2017.

But I’m not satisfied. The numbers look great- but I’ve only had had 2 concrete appointments from this effort this month. 5 Prospects- but only two people showed up. Who knows how many other people see this effort and are thinking to themselves – maybe soon I’ll need a car and I’ll reach out to this guy. I know I need to build better sales funnels- In fact, I’ve worked a little bit with Steven Howsley of Begin a Brand.  He’s been helping me develop audience groups for my videos.

So- what’s the point of all this struggle. Why the Title- Branding like a Boss. How does this help me as a reader? I see you are working on… something? The idea behind branding is to associate yourself with some task or product. I happen to sell cars. I want people to know that I sell cars- so that I can sell more of them. The goal is to build Brand Awareness, which then leads to… Leads. I turn those Leads into sales- which then turn into loyal repeat customers.

Building Brand Awareness to build Leads, Sales, and Loyalty

In this effort- what seems to be working for me.

  1. Consistency. I am posting on my facebook page 1-3 times a day.2

  2. Persistence. I don’t stop. It sounds like consistency- but it’s not. If something doesn’t work- it doesn’t mean you should stop doing it all together. Just try and learn what you need to from it.

  3. Humility. Don’t worry about what it will look like if you don’t get it right the first time- or someone gives you a negative response. You are learning- and have a long way to go. In fact- if you get a negative response- ask for advice for next time. Ask for help.

  4. Having fun. I am trying to gamify this whole process for myself. Yes- it is how I’m trying to grow my business, but it’s fun to try and out do yourself. I got 50 new followers in my last 28 days. The time before that I only got 16. That’s huge. Now I have to get 100 this time around? Setting

  5. Set goals. I got 50 new followers in my last 28 days. The time before that I only got 16. That’s huge. Now I have to get 100 this time around? Why not 150?

  6. Don’t forget the point- branding is to help you build leads- not make sales. Actually forgetting to do the sales part is something you can fall into. I have actual leads and existing business I can lose track of if I spend too much time playing around with this ‘branding campaign.’ Never lose track of your existing business.

  7. Don’t be afraid to ask for help. People love helping people. I’ve been working a bit with Steven– If you need help branding- try him. Or ask me. I have lots of cool connections.

  8. Build out new stuff- especially if you found it worked out in the past in other endeavors. I’m about to start a new Instagram and follow my old guide on How to Build an Instagram Following. On that note- Please Follow my new Instagram.

 

mDimitry: Yourself as a Business.

Years ago- I read something about Bill Gates. It is said he was making so much money that it wasn’t worth the effort for him to bend over and pick up a $100 bill off the ground should he accidentally drop one. This situation is defined by the concept of opportunity cost, the thought that doing one thing limits the opportunity to do another. The notion of opportunity costs haunts me to this day.

What does it cost to do what I am doing at the moment? I’m sitting down at a Starbucks working on my blog. Does an activity benefit me or hurt me? Could I be doing something else? Should I be doing something else- or if I continue- will I somehow receive my big break here? What would a big break look like, and how would I know it? What about doing my job selling cars? Should I work on my day off- or should I blog- or should I take a nap. How do you make that sort of trade off?

Selling cars, I make money on commissions, yet most of my life my employment was hourly. I make more money now, but when it is slow- it is hard not think about how much money I would have had if I was working hourly. I still find it good to break down my income monthly and give myself a baseline income to judge what I take on to see if it is worth it or not.

So far so good. But for how long? And what’s next? Am I worth more- and how do I reach my potential. Every self-help book I’ve managed to power through has a similar refrain- find something you are passionate about and do that, hard. Follow your dreams.

But what are my passions, what are my dreams? How do I find them? Recently I read “You’re a Bad Ass” by Jen Sincero- who suggested I think back on when I was in my ‘element.’ Think about the time that you were obsessed with something and got good. Really good at something. Think about what that felt like- and what I was doing at the time. For me, two things stand out, and I could be slightly embarrassed about them- but I think the world is a bit more accepting. Both were video games I had played.

The first one was a game called Monarchy. Think Clash of Clans but text based. At first- this game was a bit dense, but one of my high school buddies was into it- and MMO’s weren’t much of a thing just yet so there was a bit of an appeal. I wanted to do all things online as my family just got its first computer and our dial-up connection was very slow. This game turned out to work perfectly with a slow dial-up connection.

It started innocently enough- log in- build and attack and log off. Then I got attacked- and realized people were playing on teams (guilds), and if you weren’t on a team, you were easy prey. I joined a guild- and that’s when things got interesting. Turned out- I was chatting with people all over the world, and many of them were very smart. Programmers, writers, businessmen from all over.

And they were all interested in winning. And since it was a numbers based game- you had to understand the way the numbers worked in the game. The guys reversed engineered the game- and had a pretty solid database. We’d look for patterns in the database- make plans- negotiate alliances and non-aggression pacts. We’d spy- we’d coerce- we’d sabotage alliances. I was spending 3-5 hours a day planning, writing, thinking, analyzing and negotiating the next move. This game taught me to write, think, strategize. I loved it. I ended up quitting when I realized I wouldn’t graduate high school.

The other game was Parallel Kingdom. A cell phone game that used Google maps and GPS to create an alternate- parallel- world that was full of monsters to kill and land to conquer. I downloaded it- and it didn’t work. I checked on it a few months later- and they had updated it, and it worked alright- but people had already taken over all the land around me.

I struggled at first getting around, finding a place to build, and then collecting resources. Met the locals, and one of them traded something with a stranger in front of me. I thought it was weird, and asked them about it. They told me to be careful of scammers. People who stole from other players. My friend told me what sort of ‘resources’ to collect and for how much to sell them. I gathered the resources- went on the game’s world chat and summoned a trader.

His name was CashMoney. I told me to drop the resources- he’d collect- and I would get the money. I wasn’t dumb. I thought that was crazy. He didn’t care. He told me he never went first since he was a legit and I was a ‘noob.’ This was a dilemma. I asked on the chat about him- and it seemed like it was safe to trade with him.

I made the trade- and then we talked. It turned out- CashMoney was incredibly wealthy in the game. I didn’t realize that wealth within the game was compared. He also told me he typically doesn’t bother convincing new players into trading with him. But since he’d never seen me- he’d give me a lesson and leniency. He explained a few things about trading- told me to keep my nose clean. After that- I was hooked.

I was the Bill Gates of that game. It got to the point where I was affecting the markets with decisions to buy- or sell specific things.

Both of these games capitalized on my desire to see patterns, watch trends, engage other people while keeping track of the score. There were clear metrics for winning in my mind. In Monarchy- it was all about getting our guild to win- and in Parallel Kingdom it was about getting more ‘gold.’

Now I look at what work I am doing. I am selling cars. I know I like games- I love figuring stuff out and making it work for me. I’ve been trying to figure out a way to make this feel like one of the games I was playing.

I’ve been wracking my brains and come up with something. I want to gamify my efforts as I grow as a business person. Weird word- gamify- but I think it’s something to help me keep motivated as I try to expand my abilities.

The first thing I want to start with is this blog. I haven’t been working on it much- and traffic on it has died off a bit. I’ve been too busy to spend much time here. And I didn’t have a clear objective that would help me sell cars- or get better as a business person. I knew I wanted to do a blog… and have it help… but didn’t know how or to what end.

So- starting today- mDimitry.biz is the overall focus of my day today thought process (as it relates to making money.) I am going to think of myself- the business person- a consultant/independent contractor who is hired out from mDimitry.biz to various places- like Dick Hannah. I know it’s not official yet- but eventually, I might make it so. That means I’m working on an assignment for this blog as a car salesman and want to explore what a good one is- to report back to this blog. I’ll take on various projects that will hopefully help me.

For example, I have some experience with social media- and that’s one of the first projects I’m going to start to push. I have a Facebook page called “Dimitry Sells Cars.” I currently have 255 followers. I want to grow that number to… I don’t know… 5,000? Have regular engagement and work out a system that would allow me to get car deals when I invest time. Starting now- I’ll record how much time I look at the Facebook page- and keep track. I’ll attribute a dollar amount to the time spent- as well as actual money spent on Advertising through Facebook. I’ll work on making the whole exchange profitable.

That’s the second part- I want my projects to work together- but all the knowledge I pick up will be funneled back here and dissected and explored. Hopefully you- as the reader- find that interesting and will read up here. Maybe comment.

The final part- I want to review different books/blogs/and resources through which I am working. I will interview others who I see as real business people and report on those interviews. Hopefully, this will provide bigger better ideas for how to more forward with my business.

All in all- I really look forward to working on this little project more. Stay tuned- I’m going to try to post at least once a week- maybe twice. So subscribe.