Ever wonder how people get huge Instagram accounts, every photo liked 100’s, 1000’s, of times?
I don’t. It’s easy.
Save that, it might take a bit of work and consistency. There are a few… hacks to get it to grow quicker. Now- warning- they might seem a bit of gimmicky and spammy so be aware of this, and take into account that they work. So let’s cover the non-spammy stuff first.
- Don’t spam. No one wants to see 15 photos of the kangaroo you are looking at the zoo. Or your meal, every single bite. If you want to have a good Instagram presence, post consistently- 1-3 posts a day. And those typically hours apart. This Huffington post has a pretty good article about when to post.
Keep content interesting. I like to post man crush Monday’s of myself. I add a Kanye quote, and then some sort of inspiration or encouragement for life. My followers expect it, and I imagine giggle a little as they like it.
This is really hard to do, keeping the content interesting. It takes a lot of thought. Before you post anything, think about it- and why your followers might like to see it.
- Always evaluate what you are posting. If one post gets 100 likes, and another very similar post only gets 5… try and figure out why. This constant self-evaluation has taught me a lot about my audience.
Keep in mind- your audience is going to have characteristics. I’ve been helping a hairstylist friend of mine to build her page, a lot of her followers are women- fashion designers/makeup artists/ hair people. These are the people she is targeting. Thus, she tries to put stuff up that they might find interesting.
Hashtags are your friends. #hashtag everything. I like to write long posts. After the post- I post the image with the long post- I immediately post a comment with all of my hashtags.
Finding the right hashtags is very important. I usually go to the search page (detective glass) and look for applicable hashtags. There’s an option for “Trending” and to the right of it says “See all.” I’m pretty bad, I grab anything that even remotely relates to what I’m posting.
I also add stuff that I know is relevant. For example, I post selfies on Monday’s- so #Monday #mcm #mancrushmonday #mancrush. If I was in Miami -#Miami. If it was a sunny day #sunny. You get the picture.
- Have fun. Unless it’s your job, then stress out or hire an expert. If you have any more question you can ask me.
Now for the Hacks.
The big one I use I call Churning. Not sure if this is a name for it… but whatever. I add and drop followers. This might seem super simple, but there is a trick to it. And some things to remember.
- Limits. Adding a ton of people might seem easy, but for some reason, it works much better if you have more followers than you are following.
There is a maximum number of actions you can do per hour. As of the writing of this post, you could only follow 160 people per hour. Conversely, you can only unfollow 19 people per hour. If you use a program, you have to be careful to follow the rules. Instagram will suspend you if you break them.
- Apps. I really like the app called InsTrack by Innovatty. It allows you to manage a few accounts. Yes- you have to pay for some of the features.
- Rhythm. I follow a bit of a rhythm. I will follow people at the peak posting times. Around 4-5 pm. I then choose a time to do my unfollows. On the hour works for me. That way I can just keep track. It takes a lot more time to unfollow people, so getting the most out of the day is important.
- Target. When adding people, don’t be random. When I want to start adding people I think about the type of audience I want to build. I post a lot of Kanye quotes- maybe I’ll find a Kanye Instagram account and follow of those people. (That was actually a pretty terrible idea.) If you are a hairstylist- find other hair stylists and follow their followers.
Metrics. Keep track of how well did with everything. For example. I tried following Kanye followers. They didn’t like me. I didn’t get as many followers following them.
I recently found a self-help guru with a ton of followers. Her followers love my Instagram. Because I’m keeping track, I know now that the best use of my time is self-help people.
- Like and comment on anything you find interesting. When I am Churning I go through my news feed and immediately like and comment on practically everything. The more engagement you have with people, the more likely they will follow back.
Drop everyone. When I am done clearing out people who aren’t following, I go back and unfollow people I don’t want to follow. If you are selling something, I’ll probably drop you. If you post 12 selfies in a row. Or things that are very negative. I’ll prune the people I follow down to people I actually want to follow.
Repeat. Then I’ll start the process all over again.
Feel free to follow my Instagram. @mDimitry