If you’ve watched me over the last couple of weeks on Instagram (@mDimitry) you’ll have noticed a sudden increase in my activity. I’ve gone nuts on the liking, following, commenting. In some ways, Instagram has become my whole life during my free time. And it’s because it’s a big feature of my work experience right now.
And I can’t believe how much fun I’m having. It’s absolutely insane, it reminds me of Myspace, but in all of the good ways. There’s this solid feel of the wild wild west, gold rush, with a solid feel of 1920’s fashion and music mania. Instagram is tons of fun.
The reason behind all of the activity is work-related, of course. I’ve been working on Hipture. Hipture is a mobile app that allows you to take photos directly off of your Instagram, or camera roll and have them printed and framed. It’s easy, simple, clean, and beautifully engineered from the ground up.
We’ve launched a Kickstarter and it’s chugging along. That whole process is very interesting. So much preparation, so much effort. It is incredible how much work is involved.
Where do I come in? We’ve been trying to create a buzz among social influencers. I’ve emailed 100’s of people in the last month. Cold emails- trying to generate interest and support. We’ve been trying got get our actual product into people’s hands and they would share them on their feeds.
I’ve managed to have some posts from some pretty awesome Instagrammers. Here are some of my ‘successes.’
Don’t get stuck in the digital world. There’s still something so beautiful and pure about enjoying memories in the form of physical prints and frames. My friends over at @hipturelife have made an awesome app called Hipture, where you can print and frame stylized collages of your own photos from your phone. If you go and back their kickstarter right now, you can get your first collage: kick.hipture.com I’m enjoying my first framed collage of some of my favorite photos and memories with my family.
Hannah and I was so pumped to receive this little gem in the mail from @hipturelife. What is it? Only the most convenient app to print and frame your pictures in a stylized masterpiece. They’ve got a Kickstarter campaign running right now with some great perks. Check it out by clicking on the link in my profile. ⚡️👊🏻 #hipturelife A photo posted by Justin Posey (@loveinjustin) on
It’s amazing that there are so many websites and apps popping up for printing @instagram photos. Many of them produce excellent work but I’m shocked that none of them do anything with framing. Frames have the ability to greatly enhance or distract from a photo, and many people often choose the cheapest option that does poorly displays their beautiful work. I’m stoked there’s now an app like @hipturelife where you can seamlessly create a framed photo collage of your own photos in just minutes. They sent me this collage of a few my photos from my first trip to Yosemite National Park last year with my good friend @stefanjunir. The frame and print are both gorgeous! Check them out when you have a chance. Their Kickstarter just got funded! #letsyosomewhere
We have some awesome friends over at @hipturelife who sent us these beautiful framed photos of our instagrams. It’s so nice to see photos of little June actually printed out and in our home! @hipturelife is currently kickstarting their line of products and offering some great perks if you become a backer. Check them out and get some of your photos framed and printed, you will not be disappointed! A photo posted by T.J. Mousetis (@tjmousetis) on
So why have I been working with these specific Instagrammers? Because they are social influencers. What is a social influencer? Anyone, everyone. You are the social influencer, your brother Charlie Brown is a social influencer. That’s the beautiful thing about the social web. It literally means everyone. It is incredibly empowering. You no longer have to be a movie star to influence society.
These specific Instagrammers happen to be into photography, travel, hiking. These are people who love to explore the real world, take pictures, and then post them on Instagram. A lot of the team I’m working with at Hipture relate, and felt that that would be the best way to get our name out to that demographic.
What’s cool is that these guys have enormous loyal followings. It’s so neat how following your passions, fostering excellence, puts them in a place of prominence.
The prominence that gives them all sorts of great opportunities, including getting free swag. And that’s what brings me back to why I’ve gone crazy on Instagram. It’s the swag, my friends. Swag.